In May 2015, CTR announced a new report on China advertising market, which focused on key industries and top advertising marketing companies.
Through the online investment of 69 advertisers, we can see that in early 2015, advertisers had more confidence in their industries and companies compared with last year English Taobao .
Total budget increase in 2015 came the lowest since 2009, and the reduction rate was 29%, which was the highest in recent 7 years. Companies had less expectation for the future market.
Most advertisers popularized products through multimedia marketing and agreed that building a good brand image essential for marketing. In 2015, it gradually became a trend for companies to buy directly advertisements from media, and put more investments in digital marketing China Ebay .
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